The mark consists of the word "Alma" above the word "Mexicana", both written with a stylized font in gold and orange color, each individual letter is surrounded by a brown border. In between the words "Alma" and "Mexicana" there appears a small yellow taco. Surrounding the words "Alma Mexicana", and the taco in between, is a green background. Beneath the words "Alma Mexicana" is a gold and red banner having the text "100% Mexican" thereon written in brown with a brown scroll design underneath the words. There are two black and white skeletons, one on each either side, left and right, of the words "Alma Mexicana" -- each skeleton is portrayed as eating a yellow taco. The skeleton on the left is wearing a black top hat surrounded by a red band; the skeleton on the right is wearing a two-piece pink dress and has long black hair with a pink bow on the top of her head. Above the words "Alma Mexicana" there appears a yellow and orange rising sunburst. All of the foregoing appear superimposed upon a zig-zag circular background with a brown desert landscape, on which there appears green cacti, dessert flowers of pink and yellow, a blue sky having several puffy white clouds, and a brown scroll design. The bottom of the circle is outlined in the blue color of the sky.