The mark consists of the words EL BRAVO in an arc in red letters with black outline; the word BRAND below the "AVO" in BRAVO being over top of a large dark green cactus outlined in black with red and light green stripes, with two smaller cacti, one to the left and one to the right of the large cactus set in sand with three small tufts of grass; a sun to the top left of the large cactus whose center is yellow surrounded by a ring of orange and an outer ring of red with red and yellow spikes giving the appearnance of the sun radiating; all surrounded by a wavey-circle of brown rope with black lining.