The mark consists of a boy with orange hair, a brown cap, a beige face and hands, black eyes and eyebrows, blue and white shirt, and blue overalls with a brown chocolate bar in the pocket with the silver letters "SHEY'S" holding hands with brown hair, beige face and hands, black eyes and eyebrows, and maroon and white shirt. The boy and girl are standing in a brown and gray barrel. Below the barrel are white banners with black stylized wording "HERSHEY'S CHOCOLATE" and yellow and orange borders, all on a scalloped black geometrical shape with orange and yellow border trim. The rectangular background is cream.