On-line trading services to facilitate the sale of fashion merchandise and fashion related goods by others via a global computer network; advertising and advertisement services; promoting the goods and services of others via a global computer network; promoting the goods and services of others by means of distributing advertising for others on the Internet; e-commerce services, namely, promoting the goods and services of others by means of operating an online shopping mall with links to the retail web sites of others; operating online marketplaces for sellers of fashion goods, vintage goods, home goods, jewelry, cosmetics, toiletries, and/or services; online auction services; online trading services, namely, online trading services in which sellers post products to be auctioned and bidding is done via the Internet; providing on-line directory information services also featuring hyperlinks to other web sites; dissemination of advertising for others via a global communications network; online advertising services for others, namely, providing advertising space on internet web sites; providing a searchable online advertising guide featuring the goods and services of online vendors; providing a searchable online commercial product evaluation database for buyers and sellers; customer loyalty services and customer club services for commercial, promotional and advertising purposes; online retail store services featuring fashion goods, vintage goods, jewelry, cosmetics, home goods, toiletries, and accessories