The mark consists of a boy with brown hair, beige and pink skin, black eyelashes, brown eyebrows, a white shirt, a blue tie and a red sweater and a girl with brown hair, beige and pink skin, black eyes, brown eyebrows, a white shirt, and a green sweater known as the "Cake Kids". The boy is cutting a slice of yellow cake with brown chocolate icing on top on a blue and white plate on a white and yellow table with a gray knife. The girl is biting into a slice of yellow and brown cake. Above the children is the red and white stylized wording "HERSHEY'S BAKING CHOCOLATE AND COCOA". On the left is the black stylized wording "GREATEST COCOA SALES ON EARTH" and a brown can of cocoa with a silver top with the white stylized wording "HERSHEY'S COCOA" and a white design of a dog. The brown stylized wording "NO CUTTING - NO SHAVING - JUST MELT" appears at the bottom. To the right of that wording is a brown chocolate bar with a white and brown wrapper with the white stylized wording "HERSHEY'S BAKING DRINKING CHOCOLATE" above the black stylized wording "1 OZ. PIECES INDIVIDUALLY WRAPPED". The rectangular background is green. .