Providing on-line non-downloadable software for users to receive notification of specific events via e-mail or text message and choose whether or not to send an automated direct marketing campaign with the appropriate data pre-populated on the direct marketing pieces, the aforementioned software having a feature that assigns a unique code or URL to the marketing pieces that gives users the ability to track results and gather additional information provided by recipients; the aforementioned services not including the provision of on-line computer games that are played on-line