Electronic components for facilitating a customer relationship management system in a gaming establishment through the presentation of an interactive menu of customer selectable options on the display hardware of an electronic gaming machine; computer hardware and software configured for transmitting data between an electronic gaming machine and a player tracking system related to customer information, customer identification and customer selected options; computer hardware and software for facilitating customer services in a gaming establishment or casino environment, namely, providing computer hardware and software for the presentation of an interactive menu of options relating to amenities and services available in the gaming establishment on a gaming machine or terminal; Computerized customer services system, namely, computer hardware and software configured for providing a menu of selectable options on the display of a gaming machine or terminal, receiving data from the gaming machine or terminal relating to a customer-selected option, and facilitating fulfillment of the option selected; User interface for electronic devices, namely, an interactive user interface consisting of user-selectable options on an electronic gaming machine display; Computer program consisting of an interactive menu of selectable options relating to amenities in the gaming establishment using the display hardware associated with an electronic gaming machine; computer hardware and software for providing a menu of options to customers in the gaming establishment, namely, providing an interactive menu on a display screen of an electronic gaming machine or terminal containing beverage ordering options, restaurant reservation options, purchasing and scheduling options for services, purchasing options for products or other selectable options relating to amenities offered in a gaming establishment or casino, any of which may be selected by a customer thereof and communicated to the gaming establishment or casino for subsequent execution; Computer hardware and software configured for providing a transparent interactive menu of selectable options overlaying the normal game display on a gaming machine