The mark consists of a yellow background with the word "HERSHEY'S" appearing in silver black letters on a dark brownish-maroon rectangle outlined in silver black and appearing below is the word "MINIATURES" in stylized lower-case white letters on a maroon background. Below are the words "A LITTLE SOMETHING FOR EVERYONE! " appearing in white stylized letters on a blue banner background. Below is a stylized design of liquid chocolate and a pool of chocolate in brown. A design of four small candy bars consisting of ''HERSHEY'S'' is in silver and "MILK CHOCOLATE" in dark brownish-maroon along with the words "KRACKEL" in white stylized lower-case letters on a red background, "Made With Milk Chocolate and Crisped Rice" in yellow block letters, the words "SPECIAL DARK Mildly Sweet Chocolate" in gold letters on a red background within a rectangle, the words "MR. GOODBAR," in red letters, on a yellow background with the words "Milk Chocolate with Peanuts" in yellow letters on a dark brownish-maroon background, which is partially depicted in the pool of chocolate. The matter shown in dotted lines shows the positioning of the mark and is not part of the mark.