The mark consists of a rectangular label design with a brown border; a thin blue line near the edge of the border; a light brown stylized knot design at each of the four corners of the border; the words "100 % NATURAL" in light brown lettering on the top part of the border; the words "IMPORTED FROM IRELAND" in light brown lettering on the bottom part of the border; the interior portion of the mark has a light yellow background; superimposed on the background is an irregular green design representing trees and grass in silhouette; superimposed on the green design are the word "KERRYGOLD" in a lozenge-shaped carrier and four small flowers, all in the color of the background, and a black cow design above the lozenge-shaped carrier; an oval-shaped landscape depicting a black bridge over a blue stream, with green hills and fields and white clouds; above the oval design are the words "BALLYSHANNON HAND SELECTED IRISH CHEESE" in black lettering and above the oval design are the words "A CREAMY FULL-FLAVORED CHEDDAR" in black lettering.