The mark consists of a black outlined globe of the world with the countries being the colors light green and dark green with the water surrounding the countries being the color blue. The globe of the world is surrounded by 8 black outlined circular smiley faces, commencing in the clockwise direction: the top one being the color yellow, the second one the color pink, the third one the color brown, the fourth one the color pink, the fifth one the color yellow, the sixth one the color light yellow, the seventh one the color pink and the eighth one the color brown, and all with black eyes and black mouths. The words are entirely in capital letters. In the word "CHILDREN'S" the "C" is the color red, the "H" is the color blue, the "I" is the color brown, the "L" is the color dark green, the "D" is the color light green, the "R" is the color orange, the "E" is the color blue, the "N" is the color purple and the apostrophe and the "S" is the color grey. The word "WORLD" is the color black.