The mark consists of a character known as "Yogi" shaped like frozen yogurt atop a spoon or a cup. He wears a magenta baseball cap which sits atop his head with the front of the cap pointing to his right. His two eyes are oval in shape and they are chocolate brown in color. The pupils are a lighter brown fading to pale pink. The mouth is chocolate colored and shows a smile. The body of the character appears tiered like a yogurt in a cone and the tiers are various shades of pink and white showing the swirls of the body, like a frozen yogurt,. On the left side of the character are two cylindrical sticks, one coming of out his back and one to the side. The sticks look like a cookie or candy confection and are colored with alternating dark chocolate brown and light brown stripes.