On-line retail store services featuring general merchandise, general consumer goods, antiques and collectables; promoting and showcasing the goods of others in the field of general merchandise, general consumer goods, antiques and collectables by means of an on-line shopping site with links to the retail advertisements of others; providing information about and making referrals in the fields of general merchandise, general consumer goods, antiques and collectables; retail consignment stores featuring general merchandise, general consumer goods, antiques and collectables; providing an on-line commercial information directory; providing a searchable on-line advertising guide featuring the goods and services of other on-line vendors; retail gift shops; retail jewelry stores; retail variety stores; providing an Internet website for classified advertising to buy and sell antiques and collectables; on-line auction services; on-line trading services to facilitate the sale of goods by others via an electronic or optical communications network and providing evaluative feedback and ratings of sellers' goods, the value and prices of sellers' goods, buyers' and sellers' performance, delivery and overall experience in connection therewith