The mark consists of a white dog outlined in black wearing a red cap with the words "COACH" on the front of the cap in white block letters, a red jacket, a red collar and a gray whistle on a gray chain around its neck; the dog is holding in its mouth a brown pointer which it is using to point to a blackboard just behind the dog to its left; the blackboard is outlined in light brown and the board itself is gray and white; on the board in red block letters outlined in black are the words "BOW WOW BEHAVIOR BUDDIES BY CAMP BOW WOW," and just to the left of this wording on the black board is the wording "Respect" "Reward" "Results" in white with white check marks in front of each word.