The mark consists of a black silhouette drawing of a cowboy (from waist up wearing a bandana and hat) on horseback (only horse head shown) centered in the mark; both cowboy and horse are turned half-way toward viewer. Cowboy/horse are placed in the top 1/2 of a 3 dimensional triangle set on its base with a 1/4 moon section sliced from the base upward to the middle of the triangle, and a bite section removed from the left side of the triangle (face of triangle is lime green; slice, bite and side section of triangle are cream). The word "PRODUCTO" (in gray) appears in the triangle just below the cowboy/horse. The word "Campesino" (in black) appears in the triangle just above the triangle base and below the word "PRODUCTO". A rising moon (shading from orange at the top to yellow at the bottom) sits behind and frames the top half of the triangle. A gray line underscores the base of the triangle. The words "BECAUSE YOUR FAMILY DESERVES IT!" (in black) followed by a centered black dot, followed by an inverted exclamation point and then the words "PORQUE SU FAMILIA LO MERECE!" (in gray) appear below the gray line which underscores the base of the triangle.