The mark consists of trade dress applied to the front of the packaging for processed beef products, namely, green background colors which vary from darker to lighter hues and run continuously in a random pattern. In the center is a rectangle outlined in the colors gray and gold. Covering the right side of the rectangle is a brown cooked steak with seasoning, white potatoes and red and green vegetables on a white plate. In the left side of the rectangle is a picture of a brown and red cooked steak from which a slice has been cut, and is sitting on a white plate. In the center of the rectangle is a black and brown uncut steak on a white plate. In the lower left corner of the rectangle is a stylized design of a gold globe with points around the circumference, and a red banner with the words "COMMITTED TO QUALITY" in white letters and a blue ribbon extending from the bottom of the globe. Above the rectangle on the front and back panels are the words "GENUINE GOLD LABEL" in white letters. Below the rectangle are circular designs in white above the words "MIDWESTERN BRAND" in white letters.