The mark consists of trade dress applied to the front of packaging for processed beef products, namely, a gray background color with a red border at the bottom, and a black border along the left side and top right corner. In the top left corner is a red rectangle, and over the bottom half of the red rectangle and extending below the red rectangle is a stylized globe in gray and white colors with black points around the circumference and a red banner outlined in black is across the globe and the words "COMMITTED TO QUALITY" in white letters are on the banner. In the center is a stylized rectangular design with a curved bottom bordered with a white border and with a red background on the top portion of the rectangle with the words "MIDWESTERN BRAND" in white letters across the red background, the word "BEEF" in large white letters in the middle and the wording "PACKED IN ILLINOIS" appearing below in white letters. The rectangle is superimposed over a stylized image of cattle in black and gray colors with the word "BEEF" appearing in the top left corner and bottom right corner of the image.