The mark consists of trade dress applied to the front of the packaging for processed beef products, namely, green background colors which vary from darker to lighter hues which run continuously in a random pattern. On the top center is a rectangle outlined in gray and gold. A picture of a brown cooked steak extends from the left to the center within the rectangle, and slices of white potatoes with brown edges appear in the rectangle on the right side. In the top right corner of the rectangle is a pastoral scene consisting of blue sky, a stylized white and yellow sun and sun rays above a stylized green and black field, and a barn in red, white, black and blue colors with a silo in black and red colors. Within the rectangle under the pastoral scene are the words "ALL NATURAL BEEF" in blue letters with a white border. In the left side of the rectangle is a stylized design of a gold globe with points around the circumference and a red banner with the words "COMMITTED TO QUALITY" in white letters and a blue ribbon extending from the bottom of the globe. Above the rectangle are the words "GENUINE GOLD LABEL" in white letters, and below the rectangle are circular designs in white above the words "MIDWESTERN BRAND" in white letters.