Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise; Educational services, namely, conducting informal on-line programs in the fields of Physical Education, and printable materials distributed therewith; Educational services, namely, conducting informal programs in the fields of Physical Education, using on-line activities and interactive exhibits, and printable materials distributed therewith; Educational services, namely, conducting programs in the field of Physical Education; Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities; Health club services, namely, providing instruction and equipment in the field of physical exercise; Physical fitness studio services, namely, providing exercise classes, body sculpting classes, and group fitness classes; Providing a web site featuring information on exercise and fitness; Providing a website featuring information on exercise and fitness; Providing an on-line computer database featuring information regarding exercise and fitness; Providing information in the field of exercise training; Providing information on physical exercise