The mark consists of a design used in the sale and advertising of the services, the design appearing as a panel, a banner, or background matter of web, print page, billboard, and television advertising, wherein textual matter is superimposed on the design. The design elements comprise a yellow background lined with a repeated pattern of horizontal blue rule below a blue header and a wider unruled top margin, and a double-lined vertical red rule that appears on the left side of the design, thus suggesting a yellow notebook paper pad. The broken outline is intended to show that the mark is not limited to position or placement on the advertising, which forms no part of the mark, serving as positional reference only.