The mark consists of stylized lettering of two words. The first word is in all capital letters, except for the "i" in the middle of the word, which is lower case. The second word is in lower case letters except the first letter is capitalized. The colors dark gray and white are used to create positive/ negative space. The first word consists of white letters on a dark gray background; the second word consists of dark gray letters on a gray background. In both words, the letters extend to the boundary of an implied rectangle, with no border.