Computer software applications for use in collecting and using loyalty reward points; downloadable computer application software for the administration of loyalty programs; downloadable computer software to allow users to perform electronic business transactions; downloadable loyalty and reward software designed to increase customer engagement and retention; downloadable computer software for use as a loyalty points wallet; downloadable computer software for use in customer relationship management; software for the administration of loyalty programs; computer software applications for use in marketing and customer communications; computer software applications for loyalty transactions and for the security of loyalty transactions.

Administration of consumer loyalty programs; loyalty scheme services; administration of loyalty rewards programs; sales promotion through customer loyalty programs; administrative loyalty card services; administration of loyalty programs involving discounts or incentives; administration of customer loyalty and incentive schemes; management of customer loyalty, incentive or promotional schemes; marketing services; marketing analysis services; marketing management services; marketing consulting services; media planning being media marketing and advertising strategy; compilation of statistics; gathering and dissemination of information relating to advertising, marketing and market research; customer promotional services; market research services regarding customer loyalty; organisation, operation and supervision of loyalty schemes and incentive schemes; customer loyalty services for commercial, promotional and/or advertising purposes; organisation of customer loyalty programs for commercial, promotional or advertising purposes; promoting the goods and services of others by means of a loyalty rewards card scheme; organisation and management of business incentive and loyalty schemes.