Administrative and commercial loyalty-card services; administration of customer loyalty programs; loyalty programs; management of a discount program enabling participants to obtain discounts on goods and services through a membership card giving entitlement to reductions; administration of consumer loyalty programs; organization of promotional communication events, ceremonies, exhibitions, trade shows, customer loyalty activities, all these services for commercial or advertising purposes; retail sale of alcoholic beverages in stores, on the Internet and by mail order; promoting the products and services of third parties through loyalty programs

Discount card services; issuing loyalty cards and gift cards (financial service); financing services as part of a loyalty program; services for payment by loyalty card, by promotional loyalty coupons; awarding discounts to third-party member institutions via a membership card; issuing gift certificates or issuing gift certificates which may be redeemed against products and services; issuing of payment gift cards; issuing tokens of value; financial sponsorship; loyalty card services for accumulating purchase points and receiving purchase vouchers, discounts, promotional offers or gifts; management of financial benefits associated with the use of a loyalty card

Telecommunications, communications via computer terminals or via fiber-optic networks, particularly in connection with the promotion and presentation of offers for sale of alcoholic beverages; electronic bulletin board services (telecommunication services); provision of online forums, provision of discussion forums on the Internet, provision of user access to global computer networks, provision of access to databases, teleconferencing services; electronic messaging services; transmitting data, information, images and sounds via computer and Internet networks in connection with the promotion of alcoholic beverages