Design and development of computer hardware and software in the field of video games, computer games, online games, virtual worlds, virtual reality and augmented reality; virtual worlds software development; design and development of computer game software; design services relating to the production of computer and video games and interactive entertainment products; design and development virtual reality, virtual worlds and augmented reality software and hardware; development of computer game hardware; programming of computer software in the field of video games, computer games, online games, virtual worlds, virtual reality and augmented reality; provision of technical support in the fields of video, computer and interactive or virtual reality or augmented reality game software, computer game hardware and online computer games; development of online software platforms in the field of video games, computer games, online games, virtual worlds, virtual reality and augmented reality; server hosting services; web hosting services; software as a service [SaaS] in the field of video games, computer games, online games, virtual worlds, virtual reality and augmented reality; platform as a service (PaaS) in the field of video games, computer games, online games, virtual worlds, virtual reality, and augmented reality; updating of computer software in the field of video games, computer games, online games, virtual worlds, virtual reality and augmented reality; providing temporary use of non-downloadable computer game software; providing software as a service (SaaS) services featuring software that enables users to create, upload, and share user-generated content and game items for use in video games, computer games, online games, virtual worlds, virtual reality and augmented reality; providing platform as a service (PaaS) services featuring software that enables users to create, upload, and share user-generated content and game items for use in video games, computer games, online games, virtual worlds, virtual reality and augmented reality; collection, analysis and reporting of data concerning usage and performance of gaming and virtual reality, virtual worlds or augmented reality related software, applications, computer and video games, websites, virtual worlds and audio visual content; information, consultancy and advisory services relating to the aforesaid services