Computer software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer behaviour; computer software for the collection, management and reporting of data related to the way that users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; computer software for the management of websites, mobile applications, desktop applications and computer games applications; computer software for designing and implementing websites, mobile applications, desktop applications and computer games, and facilitating consultation services related thereto; computer software for tracking activity and monitoring performance on the Internet, websites, mobile applications, desktop applications and computer games applications; computer software for tracking activity and monitoring performance, behaviour and actions of consumers on the Internet, websites, mobile applications, desktop applications and computer games applications; computer software for website, mobile application, desktop application and computer game diagnostic analysis; computer software enabling optimization of website, mobile application, desktop application and computer game processes; computer software for optimization and management of online and mobile marketing, including ad serving, content personalisation and product recommendation; computer software for tracking user engagement with websites, mobile applications, desktop applications and computer games, to be used to drive customer insight and product development decisions; computer programs in machine readable form for use in database management and data analytics relating to online consumer behaviour; computer software for use as an application programming interface (API); computer software for data mining, data query, and data analysis in relation to online consumer behaviour; computer software for analysing, processing, tracking and monitoring online consumer behaviour

Providing analytics of consumer behaviour data related to the way users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; preparing business reports electronically relating to customer and partner behaviour, engagement and profitability; collecting, and analysing marketing data from users of websites, mobile applications, desktop applications, computer games and marketing campaigns for business purposes; collection and reporting of market research data related to the way users engage and interact with websites, mobile applications, desktop applications and computer games and marketing campaigns

Computer, website and mobile application diagnostic services, namely, management, gathering and reporting of information regarding website and mobile application performance and effectiveness; tracking, analysing, evaluating and advising others regarding website and mobile application design, implementation, usability, functioning, performance, and optimization; monitoring, managing and optimizing website and mobile application performance; application service provider (ASP) services in the fields of web analytics and website diagnostics, mobile analytics and mobile application diagnostics; application service provider (ASP) services featuring web analytics and mobile analytics software; application service provider (ASP) services featuring software for collecting, managing, automating, integrating, analysing, reporting, sharing and tracking user activity, engagement and profitability and a wide variety of related data and information; application service provider (ASP) services featuring software for tracking web site and mobile application activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; application service provider (ASP), namely, featuring software for web site and mobile application diagnostic analysis; application service provider (ASP) services featuring software for collecting, managing, integrating, analysing, monitoring, and tracking the performance of websites, internet activity and mobile activity tracking and website activity and performance monitoring services; optimizing website and mobile application processes; providing hosted interfaces featuring user-defined information; software as a service (SAAS) services featuring software for data processing, namely, data management, data integration, data consolidation, data curation, data preparation, data transformation, data extraction, data migration, data loading, and data quality; software as a service (SAAS) services featuring software for data analysis, recommendation and decision support based on data analysis and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics; software as a service (SAAS) services featuring analytics software used to report and measure what customers do with applications used on web and mobile sites; software as a service (SAAS) services featuring software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer behaviour; software as a service (SAAS) services featuring software for tracking activity and monitoring performance, behaviour and actions of consumers on the Internet, websites, mobile applications, desktop applications and computer games applications; software as a service (SAAS) services featuring software for analysing, processing, tracking and monitoring online consumer behaviour