Analysis of advertising response on how favourable a company or brand is perceived; evaluating the impact of advertising on audiences; providing information and analyses concerning the impact of advertising on audiences; employee performance assessment services; online media monitoring services, namely, business and marketing research by using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; business consultation services, namely, analysis of audience engagement and participation; media monitoring services, namely, business and marketing research by monitoring print media, television, radio, and other media for customer-specified topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; monitoring social media for business purposes, namely, business and marketing research by online media monitoring services using computer software to automatically monitor social media sites for customer specified topics and to capture relevant content on these topics, and providing documentation and analysis of that online content to others for business purposes; providing information in the field of marketing and on-line marketing media via the internet; providing marketing consulting in the field of social media; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; market research; advertising and business management consultancy; preparing business reports electronically relating to the use of web sites; business and marketing research services, namely, collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns; consultation services in the field of media analysis, namely, business and marketing research by online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; customer relationship management; advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management; consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management; monitoring usage of computer software and websites for business purposes; business data analysis services in the field of customer interaction

Providing on a software-as-a-service (SaaS) basis a software application for evaluating the impact of advertising on audiences for assessing employee performance, and for making adjustments to online advertising campaigns on the basis of assessments of advertising impact; computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimization, social advertising, display advertising; Software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, and web site analytics; computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising; computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior in the field of web analytics; computer consulting services provided to advertisers and agencies, namely, computer consultation in the fields of computer and website diagnostic services and web analytics; application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of advertising and marketing; computer services, namely, monitoring, testing, analyzing, and reporting on the Internet traffic control and content control of the web sites of others; providing technology consulting in the field of social media; providing temporary use of non-downloadable software for tracking user engagement, user productivity, efficiency or adoption of features, in another software or on a website; computer programming, design and development services for the analysis of data, namely, for the analysis of execution of multiple separate web-sites or applications, for the purpose of tracking cross-platform activity of users; providing temporary use of non-downloadable software for recording user activity on an application, a website, or a combination thereof, and for displaying recorded activities to authorized users