Analysis of advertising response on how favourable a company or brand is perceived; evaluating the impact of advertising on audiences; providing information and analyses concerning the impact of advertising on audiences; on-line customer-based social media marketing services by using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics for business purposes, and providing business information and analysis for others; business monitoring and consulting services, namely, providing business information by tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, in particular in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; business consultation services, namely, business analysis of audience engagement and participation; social media marketing services, namely, marketing services by monitoring print media, television, radio, and other media for customer-specified topics and gathering relevant content on those topics for business purposes, and providing business information and analysis to others; social media marketing services, namely, on-line customer-based social media marketing services by using computer software to automatically monitor social media sites for customer specified topics and to capture relevant content on these topics, and for business purposes, and providing business information and analysis for others; providing information in the field of marketing and on-line media marketing via the internet; providing marketing consulting in the field of social media; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; market research; advertising and business management consultancy; preparing business reports electronically relating to the use of web sites; business and marketing research services, namely, market reporting, analysis and research, and compilation of data related to the use of websites and the effectiveness of online and offline marketing campaigns; consultation services in the field of media analysis, namely, online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; customer relationship management; advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management; consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management; monitoring usage of computer software and websites for business purposes; business data analysis services in the field of customer interaction

Software as a service [SaaS] featuring software application for evaluating the impact of advertising on audiences for assessing employee performance, and for making adjustments to online advertising campaigns on the basis of assessments of advertising impact; computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimization, social advertising, display advertising; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, and web site analytics; computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising; computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior in the field of web analytics; computer consulting services provided to advertisers and agencies, namely, computer consultation in the fields of computer and website diagnostic services and web analytics; application service provider, namely, hosting, management, development, analysis, and maintenance of applications, software and web sites in the fields of advertising and marketing for others; computer services, namely, design, development and hosting of web sites of others for monitoring, testing, analyzing, and reporting relating to traffic control and content control on the internet; providing technology consulting in the field of social media; providing temporary use of non-downloadable software for tracking user engagement, user productivity, efficiency or adoption of features, in another software or on a website; computer programming, design and development services for the analysis of data, namely, for the analysis of execution of multiple separate web-sites or applications, for the purpose of tracking cross-platform activity of users; providing temporary use of non-downloadable software for recording user activity on an application, a website, or a combination thereof, and for displaying recorded activities to authorized users; design development and implementation of computer-based system, process and employee performance assessment services