Advertising; dissemination, distribution of advertising material (leaflets, prospectuses, printed matter, samples); organization and conducting of trade fairs for advertising and/or commercial purposes; organization and conducting of professional or public exhibitions, fairs, for commercial and/or advertising purposes; administrative and commercial management of exhibition sites; good and service presentation and demonstration services for promotional purposes; organization of promotional activities; organization of regional and national promotional campaigns; inventory management services; commercial business management; commercial administration; hosting of events at outlet stores; import-export agencies; assistance and support to industrial or commercial companies in their business operation; computer file management; compilation of commercial or advertising data in a database; services provided by a franchiser, namely, assistance in running or managing commercial businesses within a network of shops; consulting and support services relating to business management and organization in the context of a franchise network and concessions; management consulting; advertising strategy consulting; conducting of commercial events within a commercial network; services for retailing or wholesaling, mail-order, retailing or wholesaling services via the Internet or via any electronic means for remote ordering of wines and alcoholic beverages (with the exception of beers), wine-related articles, particularly wine glasses, tasting glasses, liqueur glasses, corkscrews, pourers, stoppers, decanters, ice-cube bags; sales promotion services via a customer loyalty service using loyalty cards, discount card, services connected with a promotional commercial activity in all forms, namely, recommendation services, sponsorship, patronage, commercial partnership operations and promotional information campaigns with regard to products and services in the field of wines and alcoholic beverages, wine-related articles; public relations