The mark consists of the following elements: The wording "KINDER" appears in stylized font, with a black letter "K" and the letters "inder" in orange-red. Underneath is the wording "MAXI KING" in gold against a dark brown background, superimposed upon a medium brown outline of the wording underneath the lettering and separated by a white space in the shape of the outline. In the upper left corner of the mark is a blue background with lighter blue water droplets. Underneath the wording of the mark is a swirl of milk bubbles which is ringed by a stylized blue and brown arcs of color following the direction of the swirl. Underneath this design is an ice cream treat which has a bite taken out of it, with brown pieces of the candy shell floating above it to the right and below it to the left. The ice cream treat has a brown candy shell and a white filling, with a filling inside the white filling of a lighter brown. There are brown sauce swirls to the right of the ice cream treat. Underneath the ice cream treat is a brown sauce underneath a brown macadamia nut, green mint, and a brown caramel arranged next to a glass outlined in grey containing white milk. At the bottom of the mark is a blue and white ripple swirl separating the top of the design from the bottom orange-red background, in which two white and blue liquid droplets appear.