The mark consists of concentric ovals consisting of a dark orange outer border followed by a teal area followed by an orange area followed by a thin dark orange border followed by another orange area. Within the innermost orange area is a stylized man in white with brown hair, beard, and mustache, wearing black rimmed glasses, and wearing a white shirt with black suspenders, pouring a drink into a white and black stemmed glass from a white and black bottle with a red and white label. Beneath the man is a white area containing the wording "LEONCE" in red stylized font above a red stylized banner. Beneath the banner are distillery buildings outlined in red above three gold and black medals. Encircling the entire white area beneath the man and the medals are grape vines and grapes in shades of red, teal, and purple which are framed on either side by partial dark orange borders. Above either side of the man are black outlines of distillery buildings. Beneath the medals is the wording "FRANÇOIS LURTON" in black stylized font framed above and below by light gold stylized fleur de lis designs.