Demonstration of merchandise on communication media for retail purposes; presentation of goods and services on all communication media for retail sale, namely, providing television home shopping services in the field of general consumer merchandise; in-store retail, online retail, and wholesale store services, and mail order services featuring photographic, cinematographic and optical apparatus and instruments, apparatus for recording transmission, reproduction of sound or images, electric batteries, cameras, smart watches, activity trackers, mobile phones and accessories for mobile phones, speakers, headphones, headsets, wireless earphones and headphones, microphones, wireless communication devices for voice transmission, carrying cases for earphones, lighting fixtures, lighting, watches and chronometric instruments, cases for watches, watch straps, alarm clocks, jewelry, bracelets, rings, earrings, necklaces, lighters, smokers' articles, printed matter, newspapers, albums, books, brochures and catalogs, calendars, photographs, stationery, writing instruments, office supplies, soaps, perfumery, essential oils, cosmetics, hair lotions, scented candles, key holders, wallets, purses, handbags, backpacks, travel bags, leather goods or leather imitations; commercial information and advice for consumers in the choice of products and services; customer loyalty services and customer club services for commercial, promotional, and advertising purposes; electronic commerce services, namely, provision of consumer information on goods via telecommunication networks for advertising and sales purposes