Advertising services; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; promotional advertising of products and services of third parties through sponsoring agreements relating to an international awareness campaign about road safety; commercial business management; commercial administration of the licensing of the goods and services of others; providing office functions; advertising services to promote public awareness of road safety by developing and implementing international standards; advertising goods and services of others, by means of contractual agreements, especially partnership and licensing, providing the aforesaid others with visibility and positioning centered on social values; promoting the goods and services of others by means of what is referred to as the initial interest factor leading the public to consider goods or services presented to the public bearing signs, emblems or messages able to capture its attention; advertising promotion of third-party goods and services by means of the so-called image transfer; on-line advertising and marketing services; rental of advertising space of all type and on all media, whether digital or not; organizing exhibitions for commercial or advertising purposes, especially in the field of automobile and road safety; compilation of statistics; statistical analysis and documentation in the nature of reporting services for business purposes; maintenance of data in computerized databases; computer file management, namely, digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in moral advertising; electronic commerce (e-commerce) services, namely, providing consumer product information available via telecommunication networks for advertising and sales purposes

Education, namely, conducting courses, seminars, and presentations in the field of road safety; providing a website featuring non-downloadable video presentations in the field of road safety; providing educational material, namely, providing on-line non-downloadable articles in the field of road safety; organizing and conducting colloquiums, conferences, congresses, seminars, symposiums and training workshops in the field of public strategies, programs and policies for road safety; vehicle driving courses; conducting and hosting of courses, seminars and all training actions in the field of driving of vehicles; arranging and conducting ceremonies relating to the presentation of prizes and awards to demonstrate excellence in the field of motor racing, of vehicle driving and of driver's safety; televised sporting and cultural entertainment in the nature of television car shows; provision of computer games on the Internet; provision of information about entertainment and entertainment events via on-line networks and the Internet; organization of games and competitions in the nature of car races and challenges; arranging and hosting of education or entertainment competitions in the nature of car races and challenges; organization of motor vehicle races; entertainment services provided during sporting events or concerning sporting events, namely, providing information, news and commentary in the field of entertainment relating to sports; organization of real or virtual sports competitions, particularly mechanical sports competitions; book editing and publishing services; providing on-line electronic non-downloadable publications, namely, e-books articles in the field of road safety; publication of books, magazines, texts other than advertising texts and periodicals; on-line publication of electronic periodicals, books, magazines and texts other than advertising texts; publication and on-line publication of books featuring rules, regulations, standards relating to road safety; publication of books featuring statistics concerning road safety; providing sports facilities; provision of motor racing circuits; production of sound and video recordings; presentation and distribution of films and of sound and video recordings; rental of films and of sound and video recordings; rental and/or provision via a computer network of interactive education and entertainment non-downloadable products, namely, interactive compact discs, CD-ROMs, computer games; entertainment, namely, presentation in the nature of dissemination of interactive education and entertainment products, namely, interactive compact discs, CD-ROMs, on-line computer games; production of television and radio programs and of videotapes