The mark consists of the term "Knoppers" with a "K" in uppercase and the other letters in lowercase appearing on a left to right upward angle across a rectangular package with a grey border. The letters are blue and the background is white across the center of the package, blue across the top of the package, and a red strip across the bottom of the package in an upward angle from left to right. Above the term "Knoppers" is a glass of white milk, and images of two light brown wheat stalks, two brown hazelnuts and green leaves, and a wafer bar which is dark brown on the top, with a white layer and light brown layers.