Scientific, optical, cinematographic, photographic apparatus and instruments, namely, television receivers, cathode ray tube displays, cathode ray tubes, television signal image pick up tubes, plasma television receivers, plasma displays, LCD television receivers, liquid crystal displays, combined television receiver with video tape recorder, combined television receiver with audio and video disc player, antennas, tuners for satellite broadcasting, tuners for television, Internet display terminals, video projectors, video cassette recorders, camcorders, video cameras, video printers, laser disc players, video CD players, video CDs featuring sports, DVD video players and recorders, color video systems for large-scale display, comprised of video projector, audio speakers, cable television systems, namely, converters and transmitters, hard disk drives, video imagers, electric optical display boards, multi-purpose electric display systems, comprised of LED monitors and screens, closed circuit video equipment systems, comprised of cameras and monitors for video surveillance, DVDs featuring motorsports, television cameras, video switchers, electronic editing controller, light emitting diode display; optical-disc machines and apparatus, namely, optical disc drives, optical disc recorders, optical disc players, optical disc changers, blank optical discs; communication machines and apparatus, namely, facsimile transceivers, transceivers, telephones, cellular mobile telephones, carry case for cellular mobile telephone, telephone answering machines, private automatic branch telephone switching apparatus, global positioning system receivers, radio telephones, marine radars, radio paging receivers, mobile communication systems and multi-channel access radio systems, comprised of radio emitters, radio receivers, radio emitters/receivers, radio repeaters, radio signal amplifiers, radio antennas, radio-telephones, electronic traffic information boards, video teleconferencing systems, comprised of cameras, transmitters, receivers and players, personal handy-phone systems, comprised of mobile telephones, pagers, local area network hardware and operating software, AV encoders and decoders, in-car navigation apparatus, electronic apparatus for the collection of road tolls, GPS antenna; automatic controlling machines and instruments, namely, electric notice boards, traffic management equipment, namely, display monitors, computers, auto compasses, software to manage traffic, automated traffic-signal control apparatus, bus location system, and ultrasonic vehicle detectors, electric light dimmers, electric daylight switches, inverters, programmable logic controllers, transformers, power capacitors, data processing equipment, namely, computers and computer peripheral devices, computers, word processors, image scanners for personal computer, printers, PC cards, computer keyboards, computer mouse, CD-ROM drives, floppy disk drives, electronic and magnetic card reader and writers, bar code readers, time recorders, mobile data terminal, electronic cash registers, electronic equipment for point-of-sales systems, namely, point-of-sale terminals, bar code readers, optical readers, advertisement display monitors, keyboards, printers, scanners, radio transmitters, radio receivers, computer hardware, and computer operating software, data collection terminals in the nature of computer terminals, PDA, DVD-RAM/ROM drive, CAD/CAM drives, hard disc drives, electronic calculators, uninterrupted power supplies for computers and communication and broadcasting equipment; external storage media, namely, blank video cassette tapes, head cleaning tapes for audio and video recorders, D-VHS tapes featuring sports, and computer peripherals; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic recording media, blank sound recording disks; blank compact disks, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, equipment for data processing, namely computers and calculators; computer game software for personal computers and home video game consoles; computer programs for video and computer games; fire-extinguishers; protective helmets for sports; eye glasses, sunglasses, sports goggles; game software

Paper, cardboard; printed matter, in particular postage stamps; newspapers, printed periodicals and books in the field of sport events; photographs and posters; bookbinding material; stationery; adhesives for stationery or household purposes; artists' materials namely, artists' pens, artists' brushes, canvas stretcher bars for artists; paintbrushes; typewriters and office requisites, except furniture, namely, envelope sealing machines, franking machines, adhesive tape dispensers, correcting fluid for type, finger-stalls, paper embossers, paper folding machines, punches, rubber bands, staplers; printed instructional or teaching material except apparatus in the field of sports entertainment, sports events and sports training; plastic materials namely, blister cards, bags for packaging; printing type; printing blocks; check books, blank punched cards; newspapers and periodicals in the field of information technology; paper shredders, electric staplers, battery-powered letter openers, electric pencil sharpeners, electric office perforators, electronic typewriters, ribbon cartridges for electronic typewriters, apparatus for printing checks, namely, check writing machines

Belts; neckties; suspenders; bandannas; beach sandals; infant and toddler sleep wear; bathrobes, nightshirts, pajamas and lounge wear; beach cover-up dresses; cloth diaper sets comprising of shirts and cloth diapers; toddler short and top sets; girls knit dresses with pants sets; boys shorts and top sets; girls skirt/panty combinations; socks; play suits; coveralls; union suits; collarless shirts; shorts; pants and slacks; shirts; jackets; judges, team, referee and umpire uniforms; sweaters; parkas; turtlenecks; mittens; gloves; underwear; rompers; jerseys; maternity tops; bow ties; head wear and scarves; ear muffs, ear bands and headbands; hosiery; rain wear, namely rain ponchos and jackets; footwear, namely, shoes, boots and slippers; bath thongs; hats; caps; visors; aprons; ski and cloth bibs; team uniform reproductions, comprising of jerseys featuring reproductions of professional athletic team logos; canvas footwear; knickers; wind-resistant jackets; t-shirts; sweatshirts; sweat pants; baseball caps; coats; pullovers; one-piece ski suits; golf shirts and hats; blazers; leg warmers; sequined evening tops; jeans; leotards; workout and sports apparel, namely, shorts, jackets, slacks and skirts; ski masks and ski gloves; sailing gloves

Games and toys, namely, dolls and stuffed toy animals; toy scale model vehicles; jigsaw puzzles; action puppets; toy plastic mini-helmets; blow-up toys, namely, beach balls, novelty flotation devices for recreational use, specifically arm floats, swim floats, foam floats; commemorative mascot dolls; bobble-head dolls; hand puppets; teddy bears; plastic yo-yos; action figures and accessories to be used with action figures; marbles; kites; toy trucks; plastic toy hoops; toy model train sets; radio-operated toy vehicles; toys for pets; gymnastic apparatus not included in other classes; sporting articles not included in other classes, namely, commemorative sports balls with the logo of an international athletic event on them, dart board cabinets and darts, basketball backboards; decorations for Christmas trees; playing cards

Beers; mineral and aerated waters and other non-alcoholic beverages namely, aloe vera drinks, coffee-flavored soft drinks, soft drinks, energy drinks, guarana drinks, isotonic drinks, sports drinks; fruit beverages and fruit juices; syrups and other preparations for making beverages

Advertising; dissemination of advertising matter via all media, particularly in the form of thematic messages focused on human values; advertising by sponsoring; commercial business management; commercial business administration; office functions; advertising, namely promotion of third-party goods and services, by means of contractual agreements, particularly partnership, sponsoring and licensing agreements, affording with increased notoriety and/or enhanced image and/or a surge of sympathy derived from the notoriety and/or enhanced image resulting from cultural and sporting events, particularly international events, and/or a surge of sympathy generated by the above; promotion of the third-party goods and services of others by means of initial interest factor marketing leading the public to consider, among a multitude of competitors, goods or services presented to the public by means of signs, emblems or messages aimed at capturing its attention; promotion of the goods and services of others by means of image transfer marketing; rental of advertising space of all type and on all media, whether digital or not; commercial business administration of the participation of national teams to an international athletic competition, and promotion of the support to said teams with the public and concerned groups; inventory management services; business consultation relating to stock monitoring services; advertising by means of direct marketing for others consisting in marketing of databases; consultation for advertising by means of direct marketing for others consisting in marketing of databases; consultation services in connection with business reorganization; business administration consultancy services; business administrative management of power plants of others; business consultation in connection with the management of power plants, commercial services, namely administration of contracts for repair and servicing, supply chain management services and consulting services relating to the purchase and supply of chemical services and products, supply management and product inventory, limitation of costs; consulting, marketing and analysis of prices and costs concerning devices for electrochemical purification of liquids for industrial use; business administrative, administrative and commercial management of computer files; data input and processing services; promoting the sale of goods and services of others including by means of advertisements, promotional competitions, awarding of prizes and bonuses in the form of promotional lotteries, discounts, reduction tokens and value-added offers in connection with the use of payment cards; promoting sporting competitions and events for use by others; promoting concerts and cultural events for others, organization of exhibitions for commercial or advertising purposes; provision of documentation, namely direct mail advertising, distribution of advertising material, distribution of samples, reproduction of documents; advertising concerning the promotion of commercial sales of goods and services for retail sale purposes; provision of information in connection with e-commerce and electronic retail sale; provision of information concerning the purchase of goods and services on line for other companies via the Internet and other computer networks; tourist documentation services, namely providing advertising documents concerning transport, travel, hotels, accommodation, food and meals, sports, entertainment and sightseeing tours and to tourist agencies; maintenance of data in computerized databases

Insurance services, namely, insurance underwriting for all types of insurance; financial affairs, namely, financial information, management and analysis services; banking affairs; monetary affairs, namely, monetary exchange; real estate affairs, namely, real estate agencies, real estate consulting, credit card services; financing of sporting and cultural activities; rental of buildings and outbuildings, for permanent occupancy, designed for hosting corporate entertainment events; equity and private mark financing services; financial analyses and consultation; financial services in connection with credit cards, namely, payment processing services, namely, credit card and debit card transaction processing services; credit card services, namely, granting credit to others; financial asset management for others; insurance and reinsurance services, namely, underwriting of all types of insurance; equity capital investment services; insurance underwriting services in the field of bonds; financial security underwriting services; personal loan financing; lending against collateral; acquisition financing services; commercial financing services; commercial real-estate agency services; raising capital for others; loan and private equity investments services; information, assistance and consultancy in all the aforesaid fields; lease-purchasing financing of mobile and modular structures, insurance brokerage services, credit agency services in the field of commercial and consumer credit, financing of real estate loans, and banking services; financial clearing house services; issuance of checks and letters of credit; bill payment services; issuing credit and debit cards; pre-paid card services, namely, processing electronic payments through pre-paid cards; processing electronic transactions by credit and debit card; electronic funds transfer; smart card services, namely, cash card payment processing, and e-money services, namely, electronic cash transactions; providing loans, namely, liquidity provision services; credit card transaction processing and bill payment services replacing cash payments; electronic transfer of capital; check verification; check cashing services; automated teller machine and safe deposit box system services; payment processing services in the field of credit card, tax, insurance payments; credit card verification services; provision of financial information via a global computer network; financial sponsoring of festivals and concerts; information services in the field of tourism, namely, financial information; financial services for tourist assistance purposes, namely, issuing traveler's checks; financial sponsoring, namely, implementation of financial programs for support and assistance in the field of sport

Telecommunications services, namely, local and long distance transmission of voice, data, graphics by means of telephone, telegraphic, cable, and satellite transmissions; television program broadcasting, broadcasting of live or recorded televised programs; cellular telephone communication; communications by electronic computer terminals, by databases and by telecommunication networks connected to the Internet; communications by teletypewriters; communications by telegrams; communications by telephone; communications by facsimile machines; radio paging; teleconferencing communications; television broadcasting; cable television broadcasting; radio broadcasting; news agency services specifically, transmission of news including sports results and entertainment; dissemination, namely broadcasting of a commercial site on the Internet; radio and television broadcasting provided via the Internet; electronic messaging; providing access to discussion forums on-line; transmission of messages and images via computers; provision of access to home and office shopping services via computers and/or interactive communication technologies; telecommunication access services, namely, access to web pages containing information, to computer programs and to all other data; electronic messaging services; provision of user access to the Internet; telecommunication connections to the Internet or to databases; provision of access to digital music websites on the Internet; telecommunication services, namely, rental of access time to a central database; provision of telecommunication access to search engines; telecommunication services, namely provision of access to forums on the Internet for transmission of messages among computer users concerning sports and entertainment; rental of access time to a central server database; telecommunication services, namely rental of access time to a computer database; simultaneous broadcasting, particularly by means of electronic interconnections, of films and of video and sound recordings; wireless data messaging services, particularly services enabling a user to send and/or receive messages via a wireless data network; one-way and two-way electronic messaging services; electronic transmission of data, images, documents and audio and video data, including texts, cards, letters, messages, mail, animations and electronic mail, via local or global communication networks, including the Internet, intranets, extranets, television, mobile communication networks, cellular networks and satellite networks; electronic transmission of software via local or global communication networks, including the Internet, intranets, extranets, television, mobile communication networks, cellular networks and satellite networks; provision of access to databases and to local or global communication networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; transmission and relay of messages, namely electronic transmission of messages; telecommunication services for the dissemination of information by mobile telephone, namely, transmission of data to mobile telephones; communication by mobile telephone; voice communication transmission and reception services via telecommunication means; video transmission and reception on a value-added network via telecommunication means; telecommunication services, namely, transmission of information by telematic means and by multimedia networks; rental of access time to a database server center; transmission of value-added data via computer networks, namely via multimedia telecommunication network systems and global computer telecommunication networks

Educational services, namely, providing classes, seminars, workshops and training courses in the fields of aquatics, aquathlon, archery, athletics, badminton, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football, golf, gymnastics, handball, hockey, judo, karate, kite-boarding, longboard surfing, modern pentathlon, rowing, rugby, sailing, shooting, skateboarding, soccer, softball, swim, surfing, table tennis, tae kwon do, tennis, triathlon, volleyball, wakeboarding, waterski, weightlifting, and wrestling; training in the field of sports; organizing sporting and cultural activities, namely, aquatics, aquathlon, archery, athletics, badminton, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football, golf, gymnastics, handball, hockey, judo, karate, kite-boarding, longboard surfing, modern pentathlon, rowing, rugby, sailing, shooting, skateboarding, soccer, softball, swim, surfing, table tennis, tae kwon do, tennis, triathlon, volleyball, wakeboarding, waterski, weightlifting, and wrestling competitions; televised sporting and cultural entertainment, namely, television programs featuring coverage of sports and sporting events; organization of exhibitions for cultural and educational purposes; organization of lotteries and sports competitions; betting and gambling services in connection with or relating to sports; organization of sporting and cultural events and activities; organization of real or virtual sporting competitions; provision of sports facilities; rental of audio and video equipment, production of films, other than advertising films; production of sound and video recordings; presentation and distribution of films and of sound and video recordings; rental of sound and video recordings; rental via a computer network of interactive education and entertainment products, namely interactive compact discs, CD-ROMs, computer games; provision via a computer network of interactive education and entertainment products, namely computer games; entertainment, namely presentation of interactive education and entertainment products, namely interactive online computer games; providing sports information via coverage of radio broadcast and televised sports events; production of television and radio programs and of videotapes; production of animated movies; production of animated programs for television; reservation of tickets for sporting events and shows; timing of sports events; organization of beauty contests; on-line betting services; provision of games on the Internet, namely, providing online electronic games; provision of raffle services; information concerning entertainment or education, provided on-line from a data bank or the Internet; electronic game services provided by means of the Internet; providing on-line electronic publications, namely, electronic magazines and newspapers relating to sports entertainment and education; publication of books, magazines, texts other than advertising texts and periodicals; on-line publication of electronic books, magazines, texts other than advertising texts and periodicals; provision of non-downloadable digital music from the Internet; provision of non-downloadable digital music from MP3 web sites; provision of sporting results; entertainment information services concerning sports and sporting events; rental of recorded sounds and images; audio production services; information services concerning sporting events provided on-line from a computer database or the Internet; editing of film editing, video editing, written text editing; publishing services, namely, book publishing, desktop publishing for others, music publishing; provision of online non-downloadable digital music; offering online non-downloadable digital music by means of telecommunications; publication of statistics regarding sporting results and audience ratings for sporting competitions; design, conducting and hosting of courses, seminars and all training activities in the field of information technology; organization and performance of live concerts; booking of seats for shows; movie presentations; entertainment information; film production; television show production; theater production services; operation of golf facilities; health club fitness training services; sports camp services; presentation of live performances, namely road shows, live stage events, theatrical performances, live music concerts; film projection, namely, displaying of films; film screening; impresario services, namely, organization of shows for cultural purposes; holiday camp services; movie studios; news reporters services; provision of on-line electronic publications, not downloadable, namely, books, magazines, texts and periodicals in the field of sports and education; music hall services; education services, namely conducting of courses, seminars featuring presentations and video presentations in the field of sports and education; provision of educational material, namely dissemination for others of printed material in the field of financial knowledge; education services in the nature of classes, seminars in the field of tourism; information services in the field of tourism, namely information services regarding reservation of tickets for recreational events; information services in the field of tourism, namely information services regarding entertainment; information services in the field of tourism, namely information services regarding planned sporting, cultural and recreational activities; assistance services for tourists concerning reservation of tickets for recreational events; assistance services for tourists concerning planned sporting, cultural and recreational activities, namely ticket reservations; providing recognition and incentives by the way of awarding of prizes rewarding exceptional acts or performances in the field of sports; organization and conducting of ceremonies relating to the presentation of prizes and rewards

Services for providing food and drink; providing temporary accommodation; cafeteria and restaurant services; welcoming and hospitality services, namely providing food and drink; catering services; reservation of hotels and temporary accommodation; bar services; coffee shops; rental of meeting rooms; tourist homes; information services in the field of tourism, namely temporary accommodation information; information services in the field of tourism, namely information on provision of food and meals; providing temporary accommodation services for tourist assistance; services in connection with provision of food and meals for tourist assistance; reservation services for tourism, namely reservation of hotel rooms and of food and meals; information services in the field of tourism, namely information concerning the reservation of hotel rooms, accommodation, food and meals; assistance provided to tourists concerning the reservation of hotel rooms, temporary accommodation, food and meals; tourist reservation services, namely reservation of hotel rooms, temporary accommodation, food and meals; rental of mobile and mobile-modular structures

Legal services, including initiating legal proceedings destined to prevent or fight counterfeiting and ambush marketing; licensing of intellectual property rights; security guard services for the protection of property and individuals in the framework of organizing cultural and sporting events and competitions; online social networking services