Public relations and consultancy related thereto, including, media relations specialising in the conceptualisation and implementation of high-impact public relations and marketing campaigns which are aligned to the business objectives of clients; Advertising agency services; Brand creation and generation, namely, brand development services in the field of media relations to secure media coverage and build awareness through social media content and key message development; Brand campaign development; Brand evaluation and positioning services, and brand imagery consulting; Brand development advice for corporate and individual clients; Media planning, namely, advising the client on media outlets and reporters to engage with and co-ordinating those interactions between the client, media outlets and reporters