The mark consists of a design of a large number "7" in red with five solid white circles along the back of the "7" and a white shine in the front, with a grey curved line behind the "7" and the wording "SEVEN NIGHTS TOBACCO" to the right with the word "SEVEN" at the top in a red stylized font outlined in white and black, with a circle to the right, with a red border with four white lines and a design of burning tobacco inside with the inside of the circle brown and the tobacco being brown with a grey bottom, red and yellow top and white flames. Underneath is the word "NIGHTS" in a white stylized font, outlined in blue and black and the word "TOBACCO" below in a white stylized font, outlined in red. The white background is not claimed as part of the mark.