Computer software for tracking the location of mobile digital electronic devices; computer software in the field of health and fitness for tracking and logging health and fitness activities and data, creating health and fitness activities, workouts, goals and related data, and downloading such data from an electronic device to a computer; computer software applications for mobile phones, namely, software for users to track and record fitness activity, upload, share and otherwise provide fitness data to track, locate, monitor and record health and fitness goals and progress, calculate calories, heart rate, and body mass index; computer interfaces and software for receiving, processing, transmitting and displaying data to be used with biometric and other health and fitness related monitors for athletic use; data transfer unit, namely, a computer interface to download and upload data between biometric and other health and fitness related monitors and computer; navigation, guidance, tracking, targeting and map making devices and software; apparatus for recording and measuring sports performance, running and cycling cadence; computer interfaces and software for receiving, processing, transmitting and displaying data to be used with biometric monitors for athletic and medical use; computer games software; computer interfaces; computer programs for video and computer games; computer software in the nature of a mobile application for recreational game playing purposes; computer software applications for mobile phones, namely, use for recreational game playing purposes, downloadable; computer software for advertising; computer software programs for health and fitness data management; computer software to enable the transmission of photographs to mobile telephones; pedometers; GPS navigation device; electronic monitoring instruments, other than for medical use, for tracking health and fitness activities and data; computer interfaces

Advertising services; advertising, including promotion of products and services of third parties through sponsoring arrangements and licence agreements relating to international sports' events; advertising, including promotion relating to the sale of goods and services for third parties; advertising on the internet for others; Rental of advertising space on the internet; advertising via electronic media and specifically the internet; arrangement of advertising; arranging and conducting marketing promotional events for others; arranging and placing of advertisements; business administration; business management; dissemination of advertising for others via the internet; Business administration of consumer loyalty programs; Providing office functions

Online journals, namely, blogs featuring health and fitness related content; publication of health and fitness content, namely, on-line newsletters in the field of health and fitness; providing news in the nature of health fitness stories and events; educational services, namely, training others in testing, measuring, analysing, scoring, rating, and providing training and instruction in the field of sports; arranging, organizing, producing, exhibiting and conducting competitions; providing sporting and athletics news and information via a global computer network; Wagering services

Design of computer game software; design, updating and maintenance of computer software; Graphic arts design; development of computer game software; development of interactive multimedia software; hosting a website through which users can locate and share information and post ratings and information about fitness events and competitions in the field of fitness and exercise; hosting a website that gives users the ability to upload, exchange, and share health and fitness related data and content; hosting a website for users to track and record health and fitness activity, upload, share and otherwise provide fitness data to track, locate, monitor and log fitness and exercise goals and progress, calculate calories, heart rate and body mass index

Online social networking services in the field of health and fitness