Data processing equipment, computers; software; customer loyalty software, particularly for incentive and rewards programs, for e-commerce applications, for online advertising and e-business, advertising programs and outreach programs; software applications for smartphones for customer loyalty programs, particularly for incentive and rewards programs, for e-commerce applications, for online advertising and e-business, advertising programs and outreach programs; machine-readable data media for reward booking transactions, including data media with integrated payment and/or telecommunication functionality; software for recording rewards; data readers for reading the aforesaid data media; software for data banks and for data bank management; software for processing electronic payments; software for making mobile payments for others; authentication software; magnetically encoded credit and payment cards; encoded loyalty cards; communication software to enable customers to access their bank account information and to process bank transactions; computerized communication software for providing customers with access to information relating to an incentive and rewards program and for customers to perform transactions

Advertising, merchandising (sales promotion), business management advice in organizing customer loyalty systems, particularly in the field of incentive and rewards programs; marketing services, particularly the development and management of customer loyalty programs for promoting customer loyalty towards a company, for example, cross-domain and cross-business incentive and rewards programs, customer loyalty marketing; merchandising (sales promotion activities); business advice relating to customer loyalty systems; business assistance relating to online payments; "rewards" card services, digital rewards cards; promotion of goods belonging to others, namely, by providing information relating to discounts, coupons, refunds, vouchers and special offers for the goods and services of others; promotion of goods and services of others by providing a website with links to the e-commerce sites and insurance portals of others; customer loyalty services for commercial, promotional or advertising purposes; loyalty programs; management of loyalty and incentive programs; conducting of reward and loyalty programs; administration of customer loyalty programs; computerized compilation of customer lists; compilation of lists of prospective customers; organization and management of customer loyalty programs; sales promotion for others by distributing and managing loyalty cards, as well as digital loyalty cards; promotion of insurance services, for the benefit of others; the bringing together, for the benefit of others, of a variety of insurance services, to enable customers to conveniently compare and purchase those services; management of databases in connection with customer loyalty programs; management of databases, particularly the processing, analysis and provision of personal customer data in several domains; advice on business management and organization of customer loyalty systems, particularly in the field of incentive and rewards programs

Insurance services; financial affairs; monetary affairs; services in the fields of electronic banking, payments and financial affairs; issuance of data media intended for recording rewards and incentives included in this class; controlling the flow of payments, including controlling the flow of cash-free payments; issuance of customer cards for rewards programs with integrated payment and/or credit card functionality; editing of digital loyalty cards for rewards programs with integrated payment and/or credit card functionality, financing services, namely, the electronic transfer of funds via electronic communication networks; carrying out financial transactions over electronic communication networks; provision of mobile payment transactions for others; credit and payment card services; processing electronic payments; conducting of financial transactions on-line; payment services provided via wireless telecommunication apparatus; issuance of coupons in connection with incentive programs; issuance of vouchers for rewards programs including in electronic format; processing payments made by a payment card; processing payments made by a payment card; issuance of vouchers (including digital) as a reward for customer loyalty; issuance of electronic payment cards in connection with incentive and rewards programs; services provided by consultants relating to insurance plans; insurance agencies; insurance brokerage; consultancy services relating to insurance; endowment insurance services; insurance brokerage; financial services relating to insurance; calculation of insurance premiums; insurance brokerage; services provided by consultants relating to insurance plans; assistance services relating to insurance policies; research relating to insurance; management of insurance portfolios; computerized processing of insurance claims; provision of insurance premium quotes; organization of insurance premium financing; insurance brokerage advice and information; providing information relating to the calculation of the insurance fee; financial investment services, in particular capital, financing and insurance investments; advice relating to pensions; retirement services; financial advice relating to pensions; advice relating to investment during retirement

Telecommunications; providing access to a computer network; providing a platform for a customer loyalty program, particularly as part of an incentive or rewards program; providing access to software on data networks for the temporary use of non-downloadable online software for processing electronic payments; providing access to software on data networks for the temporary use of non-downloadable online authentication software for controlling access to and communicating with computers and computer networks; data communication

Education; training; entertainment; cultural activities; editing a newspaper intended for customers on the Internet; teaching services in connection with customer satisfaction; training courses relating to customer service; providing on-line games

Scientific and technological services, as well as research and design services relating thereto; industrial analysis and research services; design and development of computer hardware and software; data bank design; computer database design and development; design and technical advice relating to electronic payment systems; development of computer programs for securing data transfers; software customization services; hosting of customized web pages