The mark is in red, blue, yellow, green, orange, brown, black and white; in the upper left corner is the logo of the manufacturer - Pionir; On the left-hand side of the symbol, the name of the mark is printed diagonally in blue with a red heart instead of the letter "o"; below the name of the mark is a ribbon in brown; On the right-hand side of the wording there are two biscuits positioned vertically forming the letter "v"; in the lower part of the symbol there are chocolate squares, grated chocolate, milk and wheat In the background there is an image of sun rays above a green field; in the upper part of the symbol there is blue sky; At the top, there is the following slogan of: "5 vrsta zitarica" ("5 types de céréales" in French); in the lower part there are the following slogans: "4 porcije" ("4 portions", in French), "bogat vitaminima B1 i E" ("riche en vitamines B1 et E", in French), "izvor vlakana", ("source de fibres" in French).