Scientific and optical apparatus and instruments, namely, near field communications tags and chips, radio frequency identification tags and chips, labels carrying magnetically or electronically recorded or encoded information, and near field communications and radio frequency identification technology-enable readers; apparatus and instruments for surveying, weighing, measuring, signaling, checking and supervision, namely, near field communication and radio frequency identification tags and chips for recording, transmitting, processing, storing and exchanging data; apparatus for recording, transmission or reproduction of data, sound and images, namely, software; software for recording, transmitting, processing, storing and exchanging data from near field communication and radio frequency identification tags and chips; software for reading near field communications and radio frequency identification tags and chips; software for near field communication and radio frequency identification; mobile data communications apparatus and related software, namely, near field communications tags and software for measurements and communication with near field communications readers and transmitting coded identification information; electronic data carriers, namely, blank semiconductor data carriers, blank ferroelectric data carriers; electronic tags for goods; labels carrying electronically recorded or encoded information; labels carrying magnetically recorded or encoded information; printed electronic circuits for apparatus and cards bearing integrated circuits

Telecommunication gateway services; providing access to content, websites and portals, namely, providing users with access to a website or application where electronic messages for mobile devices equipped with near field communication can be written, sent, received and reviewed; digital transfer services and transmission services via the Internet, namely, near field communication services; telecommunication access services provided via Internet portals; providing access to information on the Internet; providing access to databases

Scientific and technological services, namely, research and design in the field of printed electronic circuits, printed sensors and near field communications; scientific and technological services and research and design relating thereto, namely, technology solutions for the purpose of consumer messaging and building, monitoring and extending consumer interactions and engagement; industrial analysis and research services, namely, analysis of containers for the purpose of product authentication and tracking to protect against tampering, to assess use and to ensure the integrity of genuine product; electronic data storage; cloud computing, namely, software as a service (SAAS) services featuring software for digital and mobile marketing; cloud computing, namely, software as a service (SAAS) services featuring software for use in consumer messaging, for identifying, displaying, and transmitting information about products and services, for use in supply-chain management, inventory management and sensory applications; cloud computing, namely, software as a service (SAAS) services featuring software that allows third parties to create and publish automated consumer messaging and provide promotional and informational materials associated with retail products and services; cloud computing, namely, software as a service (SAAS) services featuring application software for delivery of content provided by brand owners and businesses to consumers via the Internet or a consumer's mobile and wireless device; cloud computing, namely, software as a service (SAAS) services featuring software enabling consumer engagement by transmission and receipt of advertising, promotions and product information; cloud computing, namely, software as a service (SAAS) services featuring software for use in retail spaces by retailers and retail brands to facilitate and track consumer engagement and for displaying product information and monitoring and tracking product interest and transactions; cloud computing, namely, software as a service (SAAS) services featuring software for processing and analyzing consumer interaction and engagement with a retail product or service; technological services, namely, research in the field of computer hardware for customer engagement