BID SWITCH - Trademark Details
Status: 700 - Registered
Serial Number
79195754
Registration Number
5766254
Word Mark
BID SWITCH
Status
700 - Registered
Status Date
2019-06-04
Filing Date
2016-06-20
Registration Number
5766254
Registration Date
2019-06-04
Mark Drawing
3000 - Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s)
Typeset
Design Searches
241504, 261521, 261528 - Arrowheads. Polygons that are completely or partially shaded. Miscellaneous designs with overall polygon shape.
Published for Opposition Date
2019-03-19
Attorney Name
Law Office Assigned Location Code
M30
Employee Name
PARKS, KIMBERLY L
Statements
Indication of Colors claimed
The color(s) red and black is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text
"BID" FOR COMPUTER SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; PRE- RECORDED ELECTRONIC AND DIGITAL MEDIA, NAMELY, CDS, DVDS, CD-ROMS FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; COMPUTER PROGRAMS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 9, FOR AUCTIONEERING SERVICES; PROVIDING ONLINE AUCTION SERVICES; PROVIDING AN ONLINE AUCTION EXCHANGE FOR TRADING MEDIA IN CLASS 35, AND FOR SOFTWARE AS A SERVICE, NAMELY, HOSTING SOFTWARE FOR USE BY OTHERS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; CLOUD COMPUTING FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 42
Description of Mark
The mark consists of the stylized wording "BID SWITCH" in black, with a right-facing red arrowhead to the left of the letter "B" and a left facing red arrowhead to the right of the letter "H".
Goods and Services
Apparatus and instruments for conducting, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, blank recordable optical discs; blank compact discs, recordable DVDs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; fire-extinguishing apparatus; pre-recorded electronic and digital media, namely, CDs, DVDs, CD-ROMs featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer software platforms for on-line advertising and real-time media trading; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Goods and Services
Advertising services; business management; business administration services; business operation, business administration and office functions; advertising, marketing and promotional services; online advertisements; online advertising via a computer communications network; providing and rental of advertising space, advertising time and advertising materials on the internet; distribution of advertising material for marketing and promotional purposes; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; business assistance, management and administrative services; business consultancy and advisory services; business information services provided online from a global computer network on the internet; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Goods and Services
Telecommunications, namely, transfer of voice, video, images, data and documents by telecommunications; telecommunication services, namely, providing Internet access via broadband optical or wireless networks; computer communication and Internet access, namely, electronic transmission of data and documents among users of computers; provision of access to the Internet for content, websites and portals; rental of access time to global computer networks; message sending; providing access to databases; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Goods and Services
Scientific and technological services, namely, research and design of computer software in the field of on-line advertising and real-time media trading; industrial analysis and research services of computer software in the field of on-line advertising and real-time media trading; design and development of computer hardware and software; IT integration services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customization services; installation and customization of computer applications software; web site hosting services; software as a service, namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; rental of software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; IT consultancy; IT consulting services regarding on-line advertising and real-time media trading; rental of web servers; providing virtual computer systems and virtual computer environments through cloud computing; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Classification Information
International Class
009 - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
US Class Codes
021, 023, 026, 036, 038
Class Status Code
6 - Active
Class Status Date
2016-11-15
Primary Code
009
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2016-11-15
Primary Code
035
International Class
038 - Telecommunications. - Telecommunications.
US Class Codes
100, 101, 104
Class Status Code
6 - Active
Class Status Date
2016-11-15
Primary Code
038
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2016-11-15
Primary Code
042
Current Trademark Owners
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
99 - Other (Limited Company).
Address
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Trademark Owner History
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
99 - Other (Limited Company).
Address
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Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
99 - Other (Limited Company).
Address
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Party Name
Party Type
10 - Original Applicant
Legal Entity Type
99 - Other (Limited Company).
Address
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Correspondences
Name
SARAH M ROBERTSON
Address
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International Registrations
International Registration Number
1318094
International Registration Date
2016-06-20
International Publication Date
2016-11-10
International Renewal Date
2026-06-20
Auto Protection Date
2018-05-10
International Status
001 - Request for extension of protection established
International Status Date
2016-11-10
Priority Claimed In
True
Priority Claimed Date
2015-12-21
First Refusal In
True
Trademark Events
| Event Date | Event Description |
| 2016-11-10 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| 2016-11-15 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| 2016-11-15 | ASSIGNED TO EXAMINER |
| 2016-11-19 | APPLICATION FILING RECEIPT MAILED |
| 2016-11-30 | NON-FINAL ACTION WRITTEN |
| 2016-12-01 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| 2016-12-01 | REFUSAL PROCESSED BY MPU |
| 2016-12-01 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| 2016-12-17 | REFUSAL PROCESSED BY IB |
| 2017-03-31 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2017-03-31 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2017-04-01 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2017-04-17 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| 2017-05-02 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| 2017-06-13 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| 2017-06-20 | NON-FINAL ACTION WRITTEN |
| 2017-06-20 | NON-FINAL ACTION E-MAILED |
| 2017-06-20 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2017-09-21 | LIMITATION OF GOODS RECEIVED FROM IB |
| 2017-11-08 | LIMITATION FROM THE IB - REQUEST EXAM REVIEW |
| 2017-11-14 | ATTORNEY REVIEW COMPLETED |
| 2017-12-20 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2017-12-20 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2017-12-21 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2018-01-06 | FINAL REFUSAL WRITTEN |
| 2018-01-06 | FINAL REFUSAL E-MAILED |
| 2018-01-06 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| 2018-04-11 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| 2018-04-11 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| 2018-04-27 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |
| 2018-07-06 | EXPARTE APPEAL RECEIVED AT TTAB |
| 2018-07-06 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| 2018-07-06 | EX PARTE APPEAL-INSTITUTED |
| 2018-07-06 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| 2018-07-18 | ASSIGNED TO LIE |
| 2018-07-18 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2018-07-18 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2018-07-31 | ACTION CONTINUING FINAL - COMPLETED |
| 2018-07-31 | ACTION DENYING REQ FOR RECON E-MAILED |
| 2018-07-31 | NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED |
| 2018-10-01 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| 2018-11-30 | EXAMINERS REQUEST FOR REMAND TO TTAB |
| 2018-12-06 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| 2018-12-11 | NON-FINAL ACTION WRITTEN |
| 2018-12-11 | NON-FINAL ACTION E-MAILED |
| 2018-12-11 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2019-02-12 | EXAMINERS AMENDMENT -WRITTEN |
| 2019-02-12 | EXAMINERS AMENDMENT E-MAILED |
| 2019-02-12 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| 2019-02-12 | EXAMINER'S AMENDMENT ENTERED |
| 2019-02-12 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| 2019-02-12 | EXPARTE APPEAL TERMINATED |
| 2019-02-13 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| 2019-02-27 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| 2019-02-27 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| 2019-02-27 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| 2019-03-19 | PUBLISHED FOR OPPOSITION |
| 2019-03-19 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| 2019-05-31 | NOTIFICATION PROCESSED BY IB |
| 2019-06-04 | REGISTERED-PRINCIPAL REGISTER |
| 2019-09-04 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| 2019-09-17 | FINAL DISPOSITION PROCESSED |
| 2019-09-17 | FINAL DISPOSITION NOTICE SENT TO IB |
| 2019-10-04 | FINAL DECISION TRANSACTION PROCESSED BY IB |
