Organization, operation and supervision of loyalty and incentive schemes, namely, administration of a customer loyalty program which provides incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty, incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services, and incentive award programs for customers through issuance and processing of loyalty points for online purchase of a company's goods and services; advice and assistance in the selection of goods and services, namely, providing consumer product information for the purpose of selecting skateboards, skateboard hardware, skateboard parts, and skateboard accessories; auctioneering; direct mail order and online retail store services featuring skateboards, skateboard hardware, skateboard parts, and skateboard accessories; business intermediary services relating to bringing customers and/or buyers and sellers together in the field of skateboards, skateboard hardware, skateboard parts, and skateboard accessories; provision of business information in the field of skateboards, skateboard hardware, skateboard parts, and skateboard accessories; retail sporting goods store including extreme sports apparatus and equipment for commercial purposes via the Internet; wholesale retail store services featuring skateboards, skateboard goods, skateboard hardware, skateboard parts, skateboard wax, skateboard wheels, skateboard rollers, bags for skateboards, athletic protective wrist, knee and elbow pads or guards for skateboarding, skateboard accessories, protective clothing, gloves and headgear, and skateboarding apparel; wholesale and retail store services featuring sporting articles and sporting apparatus; information, advisory and consultancy services relating to the aforesaid