The mark consists of the wording "CAMPARI DAVIDE CAMPARI MILANO" with "CAMPARI" in white and silver, and "DAVIDE CAMPARI MILANO" in gold. "CAMPARI" is contained within a horizontal rounded rectangle in blue with black and sky blue lines. The remainder of the literal element is contained within a vertical rounded rectangle appearing in gold at the top and bottom, with black lining, a red and black rectangle at the bottom, with a sky blue, light sky blue, and dark sky blue background. The vertical rectangle contains two coat of arms designs, one being a dark sky blue and light sky blue stylized design containing floral motifs and a helmet at the top with a coat of arms containing two dogs, the other containing floral motifs in gold with outlining black, a helmet in light grey with outlining in black, and a coat of arms in blue, yellow and red containing a white dog.