The mark consists of a white-colored oval with a concentric gray-colored oval border; the gray border has a concentric white line and a concentric pink line in its interior where the pink line represents an area of the design that is cut out when in use; inside the white-colored oval, the wording "TRADIZIONE E NATURALITA DAL 1846" appears in white block characters in a blue, gray-rimmed scrolled band at the top of the oval; directly below the scrolled band is a red circular seal with a gold eagle on a blue shield at the top and gold hops sheaves in the center; the white wording "BIRRA PERONI 1846" appears inside the red circle; the white wording "BIRRA SUPERIORE" appears in block characters in a blue, gray-rimmed scrolled band at the bottom of the white-colored oval; the wording "PERONI" appears in red in the middle of the oval, with the wording "NASTRO AZZURRO" in red beneath it; the central line on the letter "e" of "PERONI" consists of a blue tape, ribbon, band or strap. Two overlapping gold coins appear below the wording "NASTRO AZZURRO", over which appears the signature in red by "GIOVANNI PERONI". An illegible label number designation appears in blue to the upper left of the "P" in "PERONI".