The mark consists of a blue background with a curved ribbon colored orange and outlined in white with the term "COWBELL" in white inside the ribbon; underneath the ribbon is a glass of white milk with a white stream of milk pouring into the glass which has shades of blue at the top and bottom of the glass; appearing adjacent to the glass is a stylized cow colored in various shades of orange, pink, yellow, brown, black and white wearing an apron colored blue and white over a shirt colored red and white pointing to the glass with its left arm; underneath the glass appears a white ribbon with the orange wording "OUR MILK" appearing above the orange wording "NOTRE LAIT".