The mark consists of the following: a rocket with a red top, grey body (with a black-outlined white porthole) and red fins at the bottom, with a red ring of fire and an orange flame coming from the bottom of the rocket; to the right of the rocket is the wording "TOYS"; each of the letters of "TOYS" is outlined with thick outer ring of gray and inner thin white line, and the "T" "Y" and "S" are red while the "O" is green with an inner ring of gray; below the wording "TOYS" are black-outlined white clouds with trailing black speed lines leading to the words "ON THE GO!" in black with gray outlines; the remainder of the white in the mark represents background and is not claimed as a feature of the mark.