Application software for educational purposes for recording reading activity, providing feedback, providing rewards and monitoring reading progress; downloadable electronic publications, namely, newsletters, journals and books in the field of elementary reading instruction; electronic diaries; interactive multimedia systems for children comprised of handheld electronic reading devices in the nature of handheld computers and media players; software, namely, software for connecting a handheld electronic reading device to a computer; downloadable audio and multimedia content software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards; downloadable content management software; computer software featuring educational and entertainment content for children; downloadable computer software featuring educational and entertainment content for children; electronic publications in the nature of newsletters, journals and books recorded on computer media featuring educational and entertainment content for children; prerecorded DVDs, CD-ROMs, CDs, audio books, and downloadable software featuring educational and entertainment content for children; headphones; protective covers and cases for children's tablet computers

Printed educational materials in the field of elementary reading instruction; books in the field of elementary reading instruction; publications, namely, workbooks, textbooks, activity books, puzzle books, teachers guides, manuals, and educational booklets in the field of elementary reading instruction; printed instructional and teaching materials in the field of elementary reading instruction; customizable printed journal books; diaries; printed stickers; pictures; posters; calendars; illustrations; covers for books, diaries, and notebooks and customizable printed journal books; stationery, namely, pens, pencils, diaries, calendars, artists' materials, namely, paint brushes; cards, namely, trading cards, post cards, greeting cards, note cards; ink stamps; photograph albums; scrap books; autograph books; photographs; paper labels; printed tickets; carry bags, namely, gift bags and merchandise bags

Retail store and wholesale store services featuring printed matter including books, book covers, book bags, educational material, bookmarks, book lights and other reading accessories; distributorship services in the field of books and other printed matter; distributorship services in the field of educational material; organisation, operation, administration, and management of loyalty marketing services, customer loyalty services for commercial, promotional, and/or advertising purposes, and loyalty incentive award programs to promote the sale of printed educational materials; information, advisory and consultancy services in relation to the aforementioned

Provision of access to information online and through mobile applications including to access and control reading diaries and/or reading logs; electronic, wireless or on-line transmission of reading diaries, reading logs and/or associated records to monitor and/or reward reading and related activities; information, advisory and consultancy services in relation to the aforementioned

Publishing services, namely, publishing books and other printed matter; dissemination of printed educational material of others in the field of elementary reading instruction; electronic publishing services, namely, publication, including on-line electronic publication, of newsletters, magazines, journals, books featuring information on a wide range of topics; online publication of journals or diaries; education services, namely, providing educational activity, namely, classes, seminars, workshops and training services in relation to software and application software; organising and staging competitions in the field of education; publication of books and newsletters; arranging and conducting educational conferences and seminars; electronic game services provided via the Internet; providing online, non-downloadable reading diaries, reading logs and/or associated records to monitor and/or reward reading and related activities; entertainment services, namely, providing recognition and incentives by the way of awards to promote reading by students; educational assessment services; reading assessment services; web-based reading assessment services for schools; non-downloadable electronic game services provided by mobile or other electronic devices; information, advisory and consultancy services in relation to the aforementioned

Computer programming services; computer consultancy services; computer software design services; research and development of technology in relation to on-line computer services; hosting of websites for others; designing of websites; design and implementation of IT solutions; maintenance of computer software; provision of search engine services for the Internet; software as a service (SAAS) services featuring software for website building and publishing; computer services, namely, custom design and development of content management systems for websites; computer services, namely, custom design and development of website tracking tools; hosting of website landing pages; computerised storage of business information; provision, via a website, of non-downloadable educational software relating to reading for elementary schools; information, advisory and consultancy services in relation to the aforementioned