Application software for educational purposes for recording reading activity, providing feedback, providing rewards and monitoring reading progress; downloadable electronic publications, namely, newsletters, journals and books in the field of elementary reading instruction; electronic diaries; interactive multimedia systems for children comprised of handheld electronic reading devices in the nature of handheld computers and media players; software, namely, software for connecting a handheld electronic reading device to a computer; downloadable audio and multimedia content software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards; downloadable content management software; computer software featuring educational and entertainment content for children; downloadable computer software featuring educational and entertainment content for children; electronic publications in the nature of newsletters, journals and books recorded on computer media featuring educational and entertainment content for children; prerecorded DVDs, CD-ROMs, CDs, audio books, and downloadable software featuring educational and entertainment content for children; headphones; protective covers and cases for children's tablet computers

Provision of access to information online and through mobile applications including to access and control reading diaries and/or reading logs; electronic, wireless or on-line transmission of reading diaries, reading logs and/or associated records to monitor and/or reward reading and related activities; information, advisory and consultancy services in relation to the aforementioned

Computer programming services; computer consultancy services; computer software design services; research and development of technology in relation to on-line computer services; hosting of websites for others; designing of websites; design and implementation of IT solutions; maintenance of computer software; provision of search engine services for the Internet; software as a service (SAAS) services featuring software for website building and publishing; computer services, namely, custom design and development of content management systems for websites; computer services, namely, custom design and development of website tracking tools; hosting of website landing pages; computerised storage of business information; provision, via a website, of non-downloadable educational software relating to reading for elementary schools; information, advisory and consultancy services in relation to the aforementioned