The mark consists of an orange background containing white spots that resemble the spots on a cow. The wording "LAZY COW" appears above a white oval, with the letters "L," "Z," "C" and "W" in brown, and the letters "A," "Y," and "O" in dark brown. The white oval contains the head of a beige cow with black eyes, horns, and nostrils, dark brown ears, hair, and snout, and brown spot surrounding the cow's left eye, and rings around the nostrils. The cow also has a black collar with a dark brown bell. A dark brown rectangle containing the white wording "ROSHEN" appears below the white oval containing the cow. Below that rectangle, the "LAZY COW," white oval containing the cow's head, and rectangle containing "ROSHEN" repeats with the same color scheme. The rectangle surrounding the mark is not claimed as a feature of the mark, and is intended to show background only.