The mark consists of the head and hair of a girl with the wording "CUTIE CURLS" above her face, in front of her hair, all in front of a ruffled curtain that makes up the background of the mark. The mark is the form of a square with rounded corners. The curtain is pink and white. The girl's hair is pink with a black outline. The girl has two bows in her hair, the bow on the left is pink with black outline and black dots, and the bow on the right is purple with black outline and white dots. The girl has large eyes that are white, black and purple. The word "CUTIE" is above the word "CURLS." The word "CUTIE" is in yellow print outlined with pink, black and white. The dot of the "i" is a pink heart outlined in black. The word "CURLS" is in pink with black and white outline. The girl's face is peach with pink cheeks and nose and black eyebrows, and a black curly hair hanging over her forehead.