Encoded loyalty cards, membership cards, reward cards, and blank smart cards and encoded smart cards containing programming used to calculate and administer loyalty points and membership information; magnetically encoded membership cards, reward cards, and blank smart cards; interactive computer game software featuring animated cartoons; computer game software; computer hardware; computer software and programs for use in managing and administering loyalty and membership programs and for administering air travel, travel and tourism reward programs; computer programs for video games; downloadable mobile applications, programs and software, all for managing and administering loyalty and membership programs and for administering air travel, travel and tourism reward programs; downloadable electronic books in the field of air travel, travel and tourism, and electronic books in the field of air travel, travel and tourism recorded on computer media; interactive game software; digital materials, namely, downloadable video and audio files featuring information on air travel, travel and tourism; decorative magnets; downloadable electronic game programs; magnetically encoded identification cards and key cards, downloadable electronic publications in the nature of pamphlets, brochures, newsletters, journals, magazines and books in the field of loyalty and membership programs, air travel, travel and tourism; interactive multimedia computer game programs; entertainment programs, namely, game software; musical juke boxes, karaoke machines and equipment, namely, microphones, audio cable and audio speakers; protective cases and covers for smartphones and tablet computers; rechargeable electric batteries and electric batteries, virtual reality game software

Administration of consumer loyalty programs that provides incentives, namely, discounts on goods and services through the use of a discount membership card, in particular on air travel, travel, car rentals, hotels, restaurants, gifts and tourism; administration of a customer loyalty rewards programs which provides free or discount automobile parts if customers maintain their vehicles at an automobile dealership; administration of sales promotion incentive programs through electronic couponing, promotions and discounts; business administration services, employee administration services, office administration services; administrative services relating to credit card registration, namely, credit card registration services; advertising and business management consultancy; advertising and marketing consultancy; advertising and promotion services and information services relating thereto; advertising and publicity services; business management advisory services; advisory services relating to marketing; advisory services relating to sales promotion; arranging and conducting of art exhibitions for commercial or advertising purposes; banner advertising; brand imagery consultancy; business administration consultancy; business administration in the field of transport and delivery services; business administration services for the processing of sales made on a global computer network; business administration services for the processing of sales made on the Internet; business administration services in the field of transportation; business advice relating to advertising; business management consultancy; business and marketing research; business consultancy and advisory services; business consultancy relating to advertising; business management; business management consultancy in the field of transport and delivery services; business management in the field of transport and delivery services; business management of airports; business management of an airline company; business management of conference centers; business marketing; business marketing consultancy; services with regard to advertising, marketing and public relations, namely, organization of fairs and exhibitions for commercial and promotional purposes; providing office functions, business administration, business assistance in the fields assistance in the filing business work formation documents, business management, accounting and public accountancy; import export agency services; business appraisal services for commercial and manufactured products; organizing and conducting auctions; retail store, on-line retail store, wholesale store and mail order catalog services which bring together for the benefit of others of a variety of goods, excluding the transport thereof, namely, adhesives not for household and stationery purposes, perfumery, cosmetics, deodorants for personal use, soaps, candles, candle wicks, beeswax, semi-manufactured waxes for illumination purposes, deodorants and aromatisers for indoors, shaving, epilation, manicure, pedicure equipment for personal use for beauty purposes, spectacles, sunglasses, contact lenses, and their accessories, cases and covers, jewelry goods, including imitations, gold, jewelry and ornaments, cufflinks, tie pins, statues made of precious metal, watches and time measuring devices, including chronometers, metronome and their parts, and watch straps, musical instruments and their cases, goods made of leather or imitation leather, including bags, boxes and chests made of leather, key rings, umbrellas, parasols, sunshades, canes, bed mattresses, pillows, air mattresses and pillows not for medical purposes, sleeping bags, sea beds, ornaments and decorations made of glass, ceramic, porcelain, and clay, toothbrushes, electric toothbrushes, floss for dental purposes, shaving brushes, hair brushes, combs, bags made of textile that are used to transport materials, home textile materials, underwear and outerwear, socks, footwear, hats made of any material not for protection purposes, games, toys, soups, broth, bouillon, edible olives, olive paste, edible vegetable oil, dried, preserved, frozen, cooked, smoked or salted fruits and vegetables, dried nuts, tahini, peanut butter, hazelnut paste, potato crisps, coffee, cocoa, coffee and cocoa based beverages, chocolate based beverages, pastries, desserts, honey, royal jelly, propolis, seasonings, tea, iced tea, confectionery, sugar confectionery, chocolates, biscuits, crackers, wafers, chewing gum, ice creams, edible ices, salt, and grain products, which enables customers to conveniently view and purchase those goods

Transportation of passengers by road, sea and air; transportation of passengers' luggage, arranging and coordinating travel arrangements for individuals and groups; travel booking agency services, advisory services relating to the delivery of goods; advisory services relating to transportation of passengers and passengers' luggage; air charter services; aircraft rental; airline check-in services; airline transportation services for the transportation of cargo; airport passenger shuttle services between the airport parking facilities and the airport; airport passenger check-in services; airport baggage check-in services; airplane rental; airplane chartering; air transport and providing information relating thereto; air transportation of passengers and freight; air transportation services featuring a frequent flyer bonus program; air travel services, namely, airplane chartering, flight planning services, providing flight arrival and departure information, airport services, conducting airplane transport for sightseeing travel tours; arranging and booking of transport for and travel tickets for city sightseeing travel tours; arranging and booking of day trips; arranging and booking of transport for and travel tickets for tourist travel and sightseeing travel tours; arranging and booking of travel tickets and seats for travel for package holidays; arranging and booking of transport for and travel tickets for travel tours for business or leisure purposes; arranging chauffeur driven car hire as part of package holidays; arranging transport for and travel tickets for excursions for tourists; arranging for travel visas, passports and travel documents for persons travelling abroad; arranging transport for and travel tickets for travel tours as a bonus program for credit card customers; booking of seats for air travel; booking of tickets for travel; booking of transportation; booking of transportation through travel agencies; booking of transportation via a web site; booking of transportation via global computer networks; booking of travel tickets and seats for travel through agencies; booking of travel tickets and seats for travel through third party agencies; booking of travel tickets and seats for travel through tourist offices; on-line computerized transportation reservation and travel ticket reservation for travel; consultancy in the field of air transport; consultancy and information relating to air transport services for goods and people; consultancy and booking services relating to travel tickets, seats for travel, transportation; consultancy in the field of tourist travel information and transportation for sightseeing travel tours, provided by telephone call centers and hotlines; consultancy relating to the storage and transportation of goods; coordinating travel arrangements for individuals and for groups; leasing of aircraft; loaning and rental of airplanes; on-line business travel information and booking services in the field of business travel tickets, seats and transportation; on-line trip and travel ticket and transportation reservation services; operating and organizing of transport for travel tours; organization of trips; planning and booking of airline travel tickets, via electronic means; providing airline check-in services that include priority boarding, check-in, seating and reservation services for frequent air travelers; providing automated check-in services for air travelers; providing information relating to aircraft rental services; providing information relating to airline travel, via electronic means, namely, providing information on airport services, providing information about airport passenger check-in services, providing information on airport parking; provision of travel information via global computer networks; rental of aircraft engines; rental of pallets, cargo and storage containers for transportation of goods; reservation of transport for sporting, scientific, political and cultural events; transport information on passenger vehicles by computer or via global positioning systems; travel courier and travel guide services; travel guide and travel information services; travel information; travel ticket reservation services; travel tour guide services